Privacy Policy. 

Who we are

PDR Lab Calgary is a locally owned studio in Calgary, Alberta, offering paintless dent repair, paint protection film (PPF) and paint correction. We are responsible for the personal information under our control and have designated a Privacy Officer to oversee compliance with this policy (see Contact us).

Information we collect

Information you give us

• ◆Contact details — your name, email address and phone number when you request an estimate, call, email or message us.
• ◆Vehicle details — make, model, year, colour, the service you're interested in, and photos of damage or areas you'd like protected or corrected.
• ◆Insurance information — claim numbers, insurer and adjuster details, and related documents, if you ask us to support a hail or dent insurance claim.
• ◆Service and payment records — appointment dates, work performed, invoices and payment confirmations. Card payments are processed by our payment provider; we do not store full card numbers.
• ◆Messages — anything you choose to include in your enquiry, emails, texts or Instagram messages.

Information collected automatically

When you browse our website, our hosting provider and any analytics tools may automatically record technical information such as your IP address, browser type, device type, pages visited, referring site and the date and time of your visit. This information is used in aggregate to keep the site running and understand how it is used.

On-site at our studio

We photograph and document vehicles before, during and after work to record their condition and the quality of our repairs. We try to avoid capturing licence plates, people or personal items in images we publish.

How we use your information

• ◆To respond to enquiries and prepare free estimates.
• ◆To schedule appointments and perform the services you request.
• ◆To communicate with you about your vehicle, including updates, pickup notices and aftercare.
• ◆To support insurance claims you ask us to help with.
• ◆To issue invoices, accept payment and keep accounting and tax records.
• ◆To honour warranties and resolve questions or complaints.
• ◆To operate, secure and improve our website and services.
• ◆To showcase our work in our portfolio or on social media — only with your consent, and without identifying you.
• ◆To meet our legal and regulatory obligations.

We do not sell, rent or trade your personal information.

Consent

By submitting an estimate request, contacting us, or booking a service, you consent to our collection, use and disclosure of your personal information as described in this policy. Where information is more sensitive — for example, insurance documents — or where we want to publish photos of your vehicle, we will ask for your express consent.

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. If you withdraw consent, we may be unable to provide some services, and we will tell you if that is the case. We will only send promotional messages with your consent, and every such message will include a way to unsubscribe, in line with Canada's Anti-Spam Legislation (CASL).

Sharing & disclosure

We share personal information only where needed and only with:

• ◆Insurance companies and adjusters — when you ask us to work with them on a claim.
• ◆Service providers — trusted companies that help us run our business, such as website hosting, email, scheduling, payment processing and accounting. They may use your information only to provide services to us and must protect it.
• ◆Professional advisors — such as accountants and lawyers, under duties of confidentiality.
• ◆Authorities — where required or permitted by law, for example in response to a court order or to prevent fraud.
• ◆A successor business — if PDR Lab is sold or merged, customer records may transfer to the new owner, who will be bound to protect them.

Cookies & analytics

Our website may use cookies and similar technologies that are necessary for it to function, along with analytics tools that help us understand visitor numbers and which pages are most useful. Analytics data is reviewed in aggregate and is not used to identify you personally.

You can block or delete cookies through your browser settings. Doing so will not prevent you from browsing the site or contacting us, though some features may not work as intended.

Retention

We keep personal information only as long as needed for the purposes it was collected for, or as required by law. Enquiries that do not turn into a booking are generally deleted within 24 months. Invoices and financial records are kept for at least six years to meet Canada Revenue Agency requirements. Service records may be kept for the length of any warranty. When information is no longer needed, we securely delete or anonymize it.

Security & storage

We use reasonable physical, organizational and technical safeguards to protect your information against loss, theft and unauthorized access, including password-protected systems, restricted staff access and secure service providers. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

Some of our service providers (for example, website hosting or email) may store or process information outside Canada, including in the United States. When that happens, your information is subject to the laws of that country and may be accessible to its authorities. We choose providers that protect information to a standard comparable to Canadian law.

If a breach of security creates a real risk of significant harm to you, we will notify you and the appropriate privacy regulator as required by law.

Your rights

Subject to certain legal exceptions, you have the right to:

• ◆Ask what personal information we hold about you and how it has been used or disclosed.
• ◆Request a copy of your personal information.
• ◆Ask us to correct information that is inaccurate or incomplete.
• ◆Withdraw your consent or opt out of marketing messages.
• ◆Ask us to delete information we no longer need to keep.

To make a request, contact our Privacy Officer using the details below. We will respond within 30 days and may need to verify your identity first. If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada.

Third-party links

Our website links to third-party sites and platforms, such as Instagram. We are not responsible for their privacy practices, and we encourage you to review their privacy policies before sharing information with them.

Children

Our services are intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has sent us information, please contact us and we will delete it.

Changes to this policy

We may update this policy from time to time to reflect changes in our practices or the law. The updated version will be posted on this page with a new "Last updated" date. Significant changes will be highlighted on our website.

Contact us

Questions, concerns or requests about your personal information can be sent to our Privacy Officer:

Prefer to talk it through? Visit our contact page.